Who Are Your Power Partners? Are You Losing Out on Cooperative Marketing Opportunities?

Who Are Your Power Partners? Are You Losing Out on Cooperative Marketing Opportunities?

Who Are Your Power Partners? Are You Losing Out on Cooperative Marketing Opportunities?What exactly is a Power Partner?

A Strategic Partnership is a formal alliance between two or more brands with the goal to generate more business for each brand. A Power Partner (sometimes referred to as a JV or Joint Venture Partner) is the equivalent at the individual level.

In other words, it’s two people working together to better both their businesses. Typically, the main goal is to generate more leads, sales, and revenue for both of them.

Brands, both big and small, do this all the time. If you’ve ever seen a group of businesses or people team up to promote each other, then you’ve already seen this in action.

Why should I consider a Power Partner?

This post first appeared on Social Savvy Geek’s blog. Click HERE to Read More…

It’s not what you say, it’s how you say it.



“You are the Best Employee ever!!”




If the words do not match the delivery, the words are meaningless.  We can break down communication into three parts; the visual, what the listener sees, the auditory, what the listener hears, and the words, the actual content. Studies have shown that the actual words come in third in the reception of the message.  First is how the message is physically delivered and that is followed by the verbal delivery.

For example: We are all familiar with Shakespeare’s Hamlet.  In the 400 years since it was written, it has been presented at least 1million times. There are good presentations and there are bad presentations.  The words remain the same.  The difference is in the delivery.   Theater arts majors are usually excellent communicators because they understand the importance of delivery.

In the cartoon above the boss is delivering a positive message in terms of his words, but his positive message is lost in the delivery. Have you ever received positive feedback delivered in a negative way? The reverse is also true.  Negative feedback, delivered in a positive manner will be received in a more positive way.

In the next series of blogs, we will be looking at how to change your visual and auditory delivery to improve your message. Discover how to use delivery to emphasize direction. How delivery can be used to diminish conflicts.

When your message and the way you deliver it is always congruent, consistent, and cohesive, you will have discovered one of the greatest skills of leadership.

One more example.  This was from watch a YOUTUBE video.  At first, you see a young man was on his knee about to ask his girlfriend to marry him.  Just then, a beautiful woman in a very revealing bikini walks by.  You see the man’s gaze shift from his girlfriend’s face, and while he is still saying the words, his eyes are not where they should be. The slap is very audible. It wasn’t the words, it was the way they were delivered.

See you next time.


When Failure is Not an Option

According to one study, Ecommerce websites have about an 80% failure rate. Other researchers claim it’s as high as 97%. Why are these numbers so huge, and what can you do to insure your success online?


Many claim one of the reasons the failure rate is so high is because an ecommerce business can be easy to set up and for only a small amount of money. Having created hundreds of ecommerce websites over the past 20 years, I can assure you that setting up an online store is NOT easy – it takes a significant amount of work. Professional photographs of every product from multiple angles, combined with well-written sales copy alone can be both time consuming and expensive, not to mention

“The Watershed” – A Symphony of Your Life Blog on Resilience

seth-loading-dad-into-medevacHow do you respond when Fortune challenges you with difficult times? There are moments in every life that define everything that came before and set the stage for everything to come. Your responses in the past should give you confidence and courage to face whatever life throws your way. Enjoy!



The Watershed Part 1

Sage Talks Announces New Upcoming Event

Does Corporate Social Responsibility Increase Profits? Do businesses exist for “reason” or merely for profits? What specific practices can you implement in your business to improve performance?

tickets-availableThe encore event Sage Talks: Profits, People, Productivity will address these questions from four unique perspectives by our speakers. Due to demand, two dates and locations are available  – this is a great way to start the New Year. If you are a business owner, you will not want to miss this.

Mitch Krayton

Condor? Puma? Penguin? Chile’s National Animal Is Not What You Think

Although the Andean condor, puma and penguin seem to get far more attention, Chile’s national animal is actually a rather shy and seldom seen creature called the huemel.


Taking pride of place on the country’s coat of arms, the South American huemul is a member of the deer family and is the national animal of Chile. Alongside the national bird, the Andean Condor, it is an important species native to the Andean regions of Chile and Argentina. Once abundant in number, the past few centuries have seen populations of the South American huemul declining rapidly. Although it’s unlikely you’ll have the luck to ever spot one of these iconic creatures, here are:

The eight facts you should know about the Chile national animal, the huemul

1. They have a confusing range of different names

It’s easy to get confused by the Chile national animal, as it’s known by no fewer than five different names: Patagonian huemul, Chilean guemal, South Andean deer, South Andean huemul and Chilean huemul. However, don’t confuse this species of deer with the taruca, which is smaller and lighter in color, nor the southern pudú, another genus of deer which is the smallest in the world and populates southern Chile and south-western Argentina.

2. The huemul is easily recognized

Its coarse, dark brown coat and undersides that are much lighter in color make it easily recognizable, as do its donkey-like” ears. Males have antlers and are characterized by a dark stripe on the bridge of their nose, which appears to form a distinctive pair of eyebrows where it forks between the eyes.

3. But sightings are incredibly rare

While this big-eared species of deer is a national treasure, it’s unlikely that you, or many Chilean nationals, will ever see one. Exceptionally shy in character – something understandable given their rapid decline in numbers – you’re extremely lucky if you do spy one in the wild.

4. Patagonia offers the best chance to spot a South American huemul

Although they’re known to inhabit parts of Chile from Chillán southwards, as well as the southwestern stretch of Argentina, your best bet for seeing huemul is along the shores of Lago Cochrane and in Tamango National Reserve as Conservacion Patagonica have recently established protected habitats for this endangered species in these regions.


Torres del Paine National Park has a 60-strong population and sightings of the deer have been recorded in recent years in Nahuel Huapi National Park in Argentina.

5. Its habitat has required the species to adapt physically

The rugged, barely-hospitable terrain of the Andean mountains has required the South Andean huemul to physically adapt to the challenges of its habitat. Occupying areas from sea-level up to 5500 feet (1,700m) of elevation, it has developed short legs and a stocky build to help it climb over this rough terrain.

The coloring of its coat also enables it to blend into its surroundings, which are normally forests of southern beech or dense shrub land.

6. The Chile national animal is at risk of extinction

Although once prolific throughout the Andean region of Chile and Argentina, the population of South Andean huemul has been dwindling rapidly.


Since 1982, it has been registered as endangered on the IUCN Red List of Threatened Species. Estimates suggest that only 1500 animals remain, two-thirds of which are thought to reside in Chile.

7. Its predators are responsible for its rapidly declining population

Predators of the huemul include pumas, culpeo foxes and domestic dogs. However, by far its most significant predator has been humans. Since settlers arrived in Patagonia in the 19thcentury, they have played a fundamental role in seriously reducing the global population of this species.

8. Protecting the South Andean huemul has finally become a priority

Argentina has faced extreme criticism for not recognizing the potential threat of extinction facing the Chile national animal. It is only since 2010 that both Chile and Argentina have taken to working cooperatively to prevent the tiny population of of South Andean huemul from dwindling any further.

Now is your chance to visit Patagonia and see the huemul’s amazing habitat. Contact: Krayton Travel for tours to Chile and Argentina. 303-365-0051